How is born?
Obviously, the guitar’s shape is a logo in itself.
Firstly, influenced by Mediterranean and ancient Greek culture, I wanted to pay homage to a great local (southern Italy) artist like Ibrahim Kodra.
Secondly, drawing inspiration from Steve Jobs pursuit of perfectionism, the logo invokes the Finder (macos).
So, from the original sketches, I moved on to choosing colors, inspired by Kodra’s summer masterpieces!
Nestled in the corner of the logo is a stylized miniature panorama of the Pollino Mountains and the iconic Roseto castle on the Ionian Sea coast.