Introducing New Logo

Introducing New Logo

How is born?

Obviously, the guitar’s shape is a logo in itself.


Firstly, influenced by Mediterranean and ancient Greek culture, I wanted to pay homage to a great local (southern Italy) artist like Ibrahim Kodra.

South Italy Kodra Summer

Secondly, drawing inspiration from Steve Jobs pursuit of perfectionism, the logo invokes the Finder (macos).


So, from the original sketches, I moved on to choosing colors, inspired by Kodra’s summer masterpieces!


Nestled in the corner of the logo is a stylized miniature panorama of the Pollino Mountains and the iconic Roseto castle on the Ionian Sea coast.

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Hi, I’m Vincenzo Antedoro the person who started this project.

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